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Seoul, South Korea, Nov. 3, 2015 /PRNewswire/ -- Coex's Vietnam Retail and Franchise show (VIETRF) is back and bigger than ever, with expectations to double the attendance of the 2014 show. That means more than 60,000 visitors and more than USD75 million in contracts expected to be signed within a year.

VIETRF is the biggest and only show of its kind in Vietnam and the impressive growth in the 2015 show marks the VIETRF's 7th anniversary. Held at the Saigon Exhibition and Convention Centre (SECC), the 2014 exhibition saw 207 companies from 12 countries, 380 booths, and 35,622 visitors and buyers from 24 countries.

The success of VIETRF has largely been attributed to the success of its 1:1 biz matching program, where big buyers are invited from neighbour countries (including department stores, marts, shopping centres and investors) and are matched for 1:1 meetings with local businesses. In 2014, there were nearly 5,000 meetings arranged through biz matching program.

In addition to the biz-matching program, there will also be seminars and expert presentations on a variety of topics related to franchise development as well as free consultations from professional consultation businesses regarding logistics, legal considerations and accounting.

Along with VIETRF, Coex will also be organising its 3rd Vietnam International Baby & Kids fair held concurrently at SECC. With 100 companies from 16 companies, the show is recognised as the biggest baby and kids fair in Vietnam.

Why Vietnam?

Vietnam's working class has pushed the country through industrial development and has seen impressive growth in per capita income and a strengthening of the middle class. With growth in the middle class has come a  growth in consumption. The demand for premium brands, convenience, and modern franchises is at an all time high.

The food and beverage industry is particularly promising as major brands such as Starbucks, Coffeebean, McDonald's, and Burger King are all expanding into Vietnam as franchises. The scale of the food and beverage industry alone is expected to expand 20% this year.

VIETRF and will be held at the SECC in Ho Chi Min from November 5th - 7th.

About Coex


Coex is Korea's leading exhibition and convention centre as well as the leading exhibition organiser. Coex organises 26 shows in-house every year, including six UFI-approved international shows. With success in Korea's domestic market, Coex has expanded internationally to produce three highly successful shows in Vietnam and China, including VIETRF, the VIETBABYFAIR, and Stylish Life in Chengdu, China.


CONTACT: Devora Song, Coex Co. LTD,, +82-02-6000-8138

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