East Point City earns gold at ICSC Asia Pacific Shopping Center Awards

Hong Kong, Oct. 26, 2015 /PRNewswire/ -- East Point City, a Sun Hung Kai Properties Limited mall in Tseung Kwan O, was presented with a gold prize in the Sales Promotion/ Traffic Activation category at the 2015 ICSC Asia Pacific Shopping Center Awards. The mall was the only gold winner from Hong Kong in its third consecutive year to be recognized, after winning silver accolades in the Public Relations and Events category in 2013 and 2014.

Sun Hung Kai Real Estate Agency General Manager (Leasing) Fiona Chung (middle) received the gold award in Sales Promotion Traffic Activation category from ICSC Chairman (second right)

The International Council of Shopping Centers organizes the annual Asia Pacific Shopping Center Awards to recognize the best retail properties in the region for their marketing, design and development strategies, with a judging panel comprising industry professionals from across the globe.  The recent award is a testimony for East Point City's success in garnering industry acclaim for its marketing activities.

The International Wool Project a public's favourite

East Point City received the ICSC accolade for its achievement in "Woolly Wonderland" campagin during the Chinese New Year.  East Point City joined forces with the world's leading accreditation body on wool, The Woolmark Company, and local felt artist Debbie Leung to celebrate the Year of the Goat in a promotional campaign featuring a romantic shepherd's hut, an exhibition staged by The Woolmark Company and other elements including a fashion display and a felt workshop.  Visitors were introduced to the characteristics of wool and advantages of its products, together with a fun experience of art and knitting.  The creative campaign attracted wide media coverage while the mall recorded a high footfall of 13.4 million and sales revenue of over HK$640 million during the period.

Sun Hung Kai Real Estate Agency Limited General Manager (Leasing) Fiona Chung said: "It is heartening that East Point City was recognized again in the ICSC Asia Pacific Shopping Center Awards.  The inspirational event was a showcase of the mall's sensitivity to market trends and a result of excellent public relations and marketing strategies.  The award has encouraged us to continue rolling out more innovative, eye-opening promotional campaigns for shoppers."

About East Point City

East Point City is a major shopping hotspot covering 400,000 square feet by gross floor area in the Tseung Kwan O town centre.  It is the shopping, leisure and entertainment destination for young, high-spending consumers looking for a trendy lifestyle as its over 160 stores cater to the varying preferences of the whole family.