Cashmere World 2015 Boutique Tradeshow Proves Fruitful

Hong Kong, Nov. 6, 2015 /PRNewswire/ -- Taking place for the fourth time at the Hong Kong Convention and Exhibition Centre, Cashmere World concluded last week on a high note as exhibitors and buyers praised the 2015 edition as one of the most fruitful yet. The fair is a boutique trade show dedicated exclusively to cashmere and fine fibres. It is run alongside Fashion Access - Spring Summer season.

Check out the highlights of Cashmere World 2015

Cashmere World attracts a large number of qualified, experienced buyers who appreciate the focused, concise character of the trade show. "We rapidly found the material we were looking for to make our cashmere women coats," said Snitseruk Kirill Nicol, Official Buyer of Cashmere Moscow.

Reciprocally, exhibitors were impressed by the value of the visitors who attended their booth: "I ran out of name cards in no time. The overall quality of buyers is quite high and well-focused," said Leo Li, Sales Manager of Yaqi Cashmere, Inner Mongolia.

Apparently, the global economic slowdown has not affected trading procedures at Cashmere World.

Business discussion between exhibitor and trade buyer

"Two clients who visited our booth today placed orders, which is a good outcome," Pramod Satyal, Director of Nepalese Samanta Pashmina said.

"I received an order for 10 tons of cashmere yarn and made some good connections with major brands from Hong Kong and the UK," reported Anna Ariunjargal, Vice Director of Ulemj Cashmere, Mongolia.

One of the trade show's highlights was the presence for the first time in Cashmere World's history of the International Alpaca Association (IAA), a private non-profit organisation that represents the commercial alpaca textile sector and promotes the use of alpaca at both national and international level. Alpaca fibre is comparable with cashmere and mohair in terms of fineness, softness and versatility. The IAA booth which exhibited two major Peruvian brands, SOL Alpaca of the Mitchel Group and Kuna of Incalpaca attracted a lot of attention from buyers and visitors, according to Cesar Lutgens, President and Executive Director of IAA.

Another rising star of the show was yak fibre, which was featured by several brands, including Myak and Erdenet. While Myak combines the best of both worlds by getting its raw material from Tibet and processing it in Italy, Erdenet gets its raw material from Mongolia and processes it in the country in a typical vertical control of the quality. Yak fibre is known for its warmth, lightness and softness and is increasingly used for garments, homeware as well as for technical apparels.

Exhibitor from the Nepal Pavilion

While Cashmere World represented most of the countries producing fine fibres, Nepal was particularly featured thanks to the support of the International Trade Centre, a multilateral agency that facilitates the internationalization of SMEs and of the Nepal Pashmina Industries Association (NPIA). Altogether, eight exhibitors from Nepal, including three starring the newly launched Chyangra Pashmina quality brand mark, demonstrated that despite the violent earthquake that stroke the country last spring, Nepal's cashmere industry is bearing well.

Cashmere World Forum 2015

This year's fringe programme included a well-attended and highly informative Forum that took place on the first day of the exhibition. Under the theme, "In Praise of Lightness", topics ranged from demand and supply to retail strategies and new technologies applied to fine fibres and were debated by experts from across the world. The Forum kicked off with a buoyant keynote introduction by industry veteran and Fenix Group's President and CEO, Anthony Keung, whose experience in manufacturing, trading and retailing of knitwear spans more than 40 years. 

During the Forum, Olivier Guillemin, Designer and Creative Director of Intercolour, unveiled the 2016-2017 Cashmere Colour Trends, an enchanting and colourful reference of tales and legends exclusively developed for Cashmere World.

Click here to check out all the happenings of Cashmere World 2015.

For more information, please visit: www.cashmereworldfair.com.

Notes to Editors

About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 31 offices and 1,300 staff.

With a track record spanning over 30 years, UBM Asia operates in 20 market sectors with 230 dynamic face-to-face exhibitions and high-level professional conferences, 21 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the

world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise 90 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 70 events in this region. UBM India teams in Mumbai, New Delhi, Bengaluru and Chennai organise 20 exhibitions and conferences every year across the country.

About UBM plc (www.ubm.com)

UBM plc is a leading global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events, online and in print. Our 5,000 staff in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM_plc and go to http://media.ubm.com/social for more UBM social media options.

About China Chamber of Commerce of Foodstuffs and Native Produce (CFNA), China (www.cccfna.org.cn)

The China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce & Animal By-Products was established in September 1988. It has industry development as well as regulatory responsibilities, helps to implement policies and serves as a bridge between the industry and the government. At present, the chamber has 5,000 corporate members across the country, with 43 national-level sub-chambers covering all agricultural products. The Cashmere Sub-Chamber is one of these and has a history of more than ten years. Major members include the top 15 organisations which form the core of China's cashmere industry and whose export accounts for half of the national total.

For fair details, please contact:

Ms. Perrine Ardouin, Event Director
Email: perrine.ardouin@ubm.com

For media enquiries, please contact:

Ms. Chi On Kwok, Assistant Marketing Manager
Email: chion.kwok@ubm.com

Ms. Kennise Pang, Marketing Communications Executive
Email: kennise.pang@ubm.com

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