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SINGAPORE, Feb. 17, 2016 /PRNewswire/ -- According to the International Wine & Spirit Research (IWSR) 2014-2019, Asia is expected to see the largest volume increase of any region across the beer, wine, spirits and mixed drinks categories with an emerging, affluent middle class driving a surge in demand for sophisticated consumer goods such as wines and spirits. In addition, by 2020, 60 per cent of the world's Millennials will live in Asia with an expected US$200 billion in disposable income -- making them the consumer group with more spending power than any generations before.

Interactive master classes and seminars by field experts
Interactive master classes and seminars by field experts

Rapid economic growth, urbanisation and globalisation are driving factors behind a dramatic shift in the trade, backed by the way Asians consume alcoholic beverages in recent years. Millennials of today are consuming more beverages but have little brand loyalty, opting for variety and preferring to experiment with different types of beverages. This group of consumers are also looking for authenticity, hip and modern packaging and are heavily influenced by social media, word-of-mouth and sustainability issues. So what does this mean for the wines and spirits industry in Asia?

"The demand for alcoholic beverages is on the rise across the region and international exporters are looking at Southeast Asian markets to grow their product lines. In parallel, local producers are also trying to establish vineyards and promote their native wines in new geographies. ProWine ASIA 2016 will provide an excellent and timely opportunity for industry partners and experts to share best practices and discuss key opportunities and challenges impacting the region," comments Ms. Ting Siew Mui, Project Director of Lifestyle Events at Singapore Exhibition Services.

To help address these industry trends and provide a 'taste' of the wine and spirits industry in Asia, ProWine ASIA 2016, the newest addition to the established ProWein World series, will take flight in Singapore -- the hub of Southeast Asia -- from 12 to 15 April 2016 at the Singapore Expo, alongside the 20th installment of FHA2016.

The inaugural four-day staging will bring along sourcing opportunities from a wide range of wineries and varietals by over 300 established exhibitors from 20 countries and regions, and allow trade visitors to indulge in a myriad of tasting sessions, as well as educational and interactive master classes, seminars, lectures and presentations hosted by various industry thought leaders. Visitors will also get to experience specially crafted workshops that cover topics on autochthonous grape varieties and the diversity of wine.

Key speakers and topics to be addressed at ProWine ASIA 2016 include:

Institute of Masters of Wine Information session by Tan Ying Hsien MW

  • Presentation by Master of Wine (MW) Tan Ying Hsien, one of the world's most recent MWs, and the first Singaporean member of the Institute.
  • The session will give an introduction to the study programme to attaining the Master of Wine title, the most prestigious in the world of wine.
  • Topics include entrance requirements, programme structure, assessment and fee information.

Explore Award-Winning Wines from Around the World with Decanter

  • Sample award-winning wines from different regions around the world with Ch'ng Poh Tiong, Vice Chairman of the Decanter Asia Wine Awards (DAWA).
  • Taste and be guided through a selection of trophy winners, the highest accolades from the DAWA, and the process of recognising quality wines.

Sake Basics & Beyond and Sake & Food Pairing Masterclass

  • Recognised as the world's leading non-Japanese Sake expert, John Gauntner will take you on a journey of all things Sake, including Sake and food pairing.                                              

Taste like a Pro

  • Learn more about the culture and pleasure of Italian wines with Jean Charles Viens, Deputy Wine Director, Spirito diVino Asia.

Wine Tourism as a Marketing Tool of Evolving Winemaking in Ukraine, Georgia, Moldova. Practice of Developing the Wine Route Maps in Digital Projects

  • Learn of success stories from countries such as Italy, Spain, France, Australia and USA, and wine tourism market players in the likes of wineries, national agencies and offices, independent professionals, media, and tour providers.
  • Other topics include trends of the emerging wine tourism markets in Asia and Ukraine, business opportunities in the untapped wine travel regions of Moldova and Georgia, and an analysis of the world's most successful wine routes and events.
  • Session will be presented by Marina Mayevska, Managing Editor - Publishing House "N" (CaBaRe/Chic and Drinks+ magazines)

Additionally, discover more about wines and spirits with masterclasses led by Wine & Spirit Education Trust (WSET), on topics such as "The language of wine: a Systematic Approach to Tasting" by Jude Mullins, DipWSET - International Development Director and "A world of Sherry" conducted by Jon Chan, WSET Educator, Wine Language, as well as an "Austrian Wine Seminar" by Robert Parker's Wine Advocate led by Stephan Reinhardt, a German journalist who specialises in wine. His book The Finest Wines of Germany was shortlisted as "Best international wine book of the year 2013" by the Louis Roederer International Wine Writers' Award.

"We are extremely excited to see the participation of local and international companies at the first ProWine ASIA 2016 in Singapore. With the expertise of ProWein in Germany -- the world's leading trade fair for wines and spirits, ProWine ASIA 2016 will provide a compelling platform for buyers, sellers, industry experts and customers from across Southeast Asia to share knowledge and best practices with many of the leading wine producing nations and regions from around the world, including 'newcomers' to the international wine business, participating at the event," says Ms. Beattrice J. Ho, Project Director at Messe Düsseldorf Asia.

Some of the key confirmed exhibitors include producers and distributors from France, Italy, Singapore and Spain, led by SOPEXA, ICEX, Singapore Manufacturers' Federation (SMF), and Winalia. Exhibitors in the international group pavilions include Ambrosia, Armagnac Castarede, Bogarve 1915, Bottles and Bottles, Cavas Naveran, Champagne J. De Telmont, Chateau Condamine Bertrand, Famille Laudet, Far East Distillers, Kracher, JC Wine & Spirits, Makoto-Ya, Mont Reaga Winery, Pierre Comunicacion Integral, Quinta Da Sequeira, Viano Michele, Vinovalie and many others.

Event at a glance:

ProWine ASIA 2016

Date:

12-15 April 2016 (Tuesday-Friday)

Venue:

Singapore Expo, Hall 10

Opening Hours:

10am-6pm
(12-14 April 2016, Tuesday-Thursday)

10am-4pm
(15 April 2016, Friday)

Admission:

Business and trade professionals

Website:

www.prowineasia.com

Visitor Registration:

Pre-register your visit at www.prowineasia.com before 31 March 2016 for FREE admission.

Masterclass & Seminar schedule:

Visit www.prowineasia.com/index.php/masterclass-seminar for more details.

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