Travel Through the Vineyards of New Zealand in Breathtaking 360 Degree Virtual Reality at VINEXPO Hong Kong 2016 (1-AB-73)

Hong Kong, May 23, 2016 /PRNewswire/ -- Have you ever wondered what it would be like to travel to New Zealand and walk through a beautiful vineyard? Now you "virtually" have a chance! Come on a voyage of discovery through wine making traditions of several top New Zealand wineries and savour the glorious landscapes of New Zealand.

From 24^th-26^th May at VINEXPO Hong Kong 2016, the New Zealand Wine Pavilion (1-AB-73) will host not only the very top New Zealand wine brands, but also the opportunity to step into New Zealand vineyards in incredible 360 Degree Virtual Reality.

Working in partnership with Samsung Electronics, and available through its Galaxy Gear VR devices, the New Zealand Trade & Enterprise (NZTE) launched its first foray in virtual reality marketing in Asia with a stunning VR experience that needs to be seen to be believed.

New Zealand High Commissioner to Singapore, H.E. Jonathan Austin tries the Samsung Galaxy Gear VR

The footage was first shown to buyers at Food Hotel Asia 2016, one of the largest F&B tradeshows of its kind. Following the show, New Zealand plans to extend the experience to buyers across South East Asia, Korea and Japan at its Food Connection events, and now at VINEXPO Hong Kong 2016.

"Working with the New Zealand government has given us access to great content that we can bring to our consumers. This collaboration is a great example of how we are bringing the endless possibilities of virtual reality to life for consumers and elevating their mobile experience," said Yvonne Chng, Head, Consumer Marketing, IT & Mobile Business, Samsung Electronics Singapore.

New Zealand hacked together the experience in-house using existing footage, as well as shooting dramatic aerial footage using drones.

"New Zealand has the luxury of being a bit of a start-up country. We like out of the box thinking and testing small scale. Going forward we're looking to work with creative partners in both New Zealand and Asia to take virtual reality to the next level."

Watch the highlights of this successful partnership from its event in Singapore here: http://tinyurl.com/NZTEVRTour

About New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is New Zealand's international business development agency. Our role is to help New Zealand businesses build strategic alliances and develop commercial relationships internally. Through a global network of 50 offices, we connect New Zealand businesses with the world, sharing opportunities, knowledge, experience and networks. NZTE focuses on international opportunities that match New Zealand's business capabilities and provide significant, sustained economic benefit to New Zealand.  

NZTE is working in partnership with New Zealand Winegrowers (NZW), the national organization for New Zealand's grape and wine sector, through a program of brand building for New Zealand wine exporters and growing their export capability in the market of Greater China.

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