The Jiangxi Bureau of the People's Daily Invites Journalists from around the World to Experience Jiangxi Culture

China's largest newspaper group shows how porcelain becomes and remains a universal language

JINGDEZHEN, China, Dec. 9, 2016 /PRNewswire/ -- Porcelain is the universal language of mankind. Over 40 journalists, including several from abroad, gathered together at the last stop of a tour event that had invited journalists from around the world to visit China's Jiangxi province, on December 3. The last stop was Taoxichuan, a ceramic-themed street in Jingdezhen, a town that is known throughout China as the Porcelain Capital and is located in the northeastern corner of Jiangxi province. Liu Zili, Chairman of Jingdezhen Ceramic Culture Tourism Group, held talks with the journalists at a ceramics culture museum sponsored by the People's Daily. The museum has been operating on a trial basis.

Since 2013, Jingdezhen has been refurbishing its former industrial sites including factories and kilns to revitalize and continue historical traditions, as part of the town's plan to develop and promote an industry centered around its ceramic culture. In April of the same year, Jingdezhen started construction of the first part of Taoxichuan Ceramic Art Avenue, a 130,000 square-meter ceramic-themed complex on the site of the former Yuzhou Ceramic Plant site.

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