Sino Group Presents Large-scale LED Light Show and Community Activities to Celebrate the 20th Anniversary of the Establishment of Hong Kong Special Administrative Region

Hong Kong, June 29, 2017 /PRNewswire/ --  In honour of the 20^th anniversary of the establishment of the Hong Kong Special Administrative Region (HKSAR), Sino Group is presenting an array of events to commemorate the special occasion with the broader community.

Sino Group Presents Large-scale LED Light Show and Community Activities to Celebrate the 20th Anniversary of the Establishment of Hong Kong Special Administrative Region

Harbourfront Sino Malls radiate with 120,000 colour-changing LED lights bulbs

The highlight of the event line-up is a spectacular LED light show featuring 120,000 LED light bulbs and spans 8,700 sqm across the facades of Tsim Sha Tsui Centre and Empire Centre, China Hong Kong City, The Royal Pacific Hotel & Towers and Sino Plaza.  From 26 June to 21 July, between 6pm and 11pm daily, the walls of the four properties will be turned into pyrotechnics of Hong Kong's world-famous cityscape and fireworks to celebrate the city's veritable charm and energy. Spectators at various locations on both sides of the iconic Victoria harbour can enjoy the LED pyrotechnics that will complement the gorgeous night views of Hong Kong.

Enjoying light decorations during festive seasons like Christmas has become a home-grown and proud tradition, which was initiated in Tsim Sha Tsui East, in which Sino Group is headquartered, more than three decades ago. Echoing the pioneering spirit of Sino Group, the LED light show adds vibrancy to the special occasion and inspire both locals and tourists.

Capturing 'I Love Hong Kong' through the lens

With its unique East-meets-West, old-meets-modernity culture and a diverse cityscape, Hong Kong is one of photographers' favourites. As the city celebrates a new milestone, it is opportune to engage the community to rediscover the charm of Asia's world city.

Sino Malls is rolling out the 'My Fascinating Hong Kong!' photo competition, inviting members of the public to capture Hong Kong with their cameras and submit their favourite photographs. The competition features two categories, namely, 'Hong Kong Scenery' -- the city's urban architecture and natural scenery, both long-time favourites among lovers of photography; and 'Hong Kong Love' -- faces, experiences, happenings, among others, that illustrate the warm relationship in the local community or families.

The photo competition is supported by China Hong Kong City, Citywalk, Gold Coast Piazza, Lee Tung Avenue, Olympian City, and tmtplaza. Interested parties can simply fill the online form and upload the photo, together with a caption about where the image was taken and a brief description, to the designated website between 30 June and 31 July. For details, please visit http://HKPhotoContest.sinomalls.com.

The entries will be assessed by composition, techniques demonstrated and subject matters by a judging panel comprising professionals. Champion, first runner-up and second runner-up, as well as five merits, will be selected for each category. Prizes include coveted photography equipment and shopping vouchers.

Go on a visual adventure with a pro

In support of the abovementioned photo competition, Sino Malls presents guided photo tours on weekends in July. Acclaimed photographer Mr Schindler Leung will host the tours and share photo-taking tips with the participants through live demonstration. More information will be made available on the Facebook pages and in-mall promotional materials of the participating malls.

Share your vision

In the spirit of sharing and supporting those in need, Sino Malls is organising a camera recycling programme in July in collaboration with Christian Action. Some of the collected cameras will be donated to children from underprivileged families, while others will be sold at the charity's community shops to raise fund for future community initiatives.

A gig dedicated to Hong Kong

Sino Gig, the Group's live performance programme, is returning with memorable Hong Kong tunes and live music by local bands and singers in July at the following Sino Malls:

Please click HERE to download the high-resolution photos.

About Sino Group 

Sino Group is one of the leading property developers in Hong Kong with core business in developing residential, office, industrial and retail properties for sale and investment. The Group is also a major player in hotel investment and management, club management, property management, car park operations as well as environmental and security services. With a 10,000-strong team of dedicated professionals, Sino Group strives to consistently deliver quality properties and services that surpass the expectations of customers.

A committed corporate citizen, Sino Group has been actively participating in community services and green activities as well as art and culture events over the years. The Group focuses corporate social responsibility efforts on four areas: Sino Care, Sino Green, Sino Art and Sino Heritage. Sino Land Company Limited (083) has been a constituent member of the Hang Seng Corporate Sustainability Index Series since September 2012 for its continual efforts in promoting sustainability.

www.sino.com

Photo - https://photos.prnasia.com/prnh/20170628/1886855-1

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