Introduction:
The Hong Kong Tourism Board (HKTB) (Traditional Chinese: 香港旅遊發展局) is a Government-subvented body founded in 2001. The Board replaced the Hong Kong Tourist Association (HKTA) (Traditional Chinese: 香港旅遊協會) established in 1957. It has 15 branch offices and 5 representative offices around the world, and its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong, and consolidate the city's position as a desired destination. In fulfilling this, it works with the Government, travel industry and other partners to market and promote Hong Kong worldwide, improve the range and quality of visitor facilities and tourism service standards, and enhance the experiences of visitors once they have arrived. Launched in November 1999, the Quality Tourism Services (QTS) Scheme (Traditional Chinese: 優質旅遊服務) is an accreditation programme aimed at promoting service excellence among local businesses and assisting customers to identify quality service providers. To qualify, merchant must fulfill stringent criteria and undergo annual assessment. All accredited merchants must display the gold and black QTS sign on their shop windows for recognition. Initially, shops and restaurants were the only 2 categories covered by the QTS scheme. The scheme was extended to visitor accommodations and hair salons in November 2006 and March 2010 respectively. As at March 2010, over 7,200 merchant outlets have been accredited under the QTS scheme.[1] The QTS scheme is one of the most successful consumer protection programmes in Hong Kong. The Intellectual Property Department reported in 2008 that 4,700 outlets had joined its "No Fakes Pledge" – another well-known consumer protection programme in the territory.[2] After the launch of the QTS scheme, the use of membership badges bearing the iconic red junk logos of the former HKTA was discontinued in 2000. The HKTA membership badge was first introduced in 1965.[3] Starring famous Hong Kong actor/singer/producer Andy Lau, the 2003 commercial was inspired by Lau's 2002 blockbuster movie Infernal Affairs – a movie about an undercover cop and a bad cop working for the triads. The core message of the commercial is shops selling genuine goods and providing high standard service should set themselves apart from dishonest merchants by getting the QTS accreditation. The commercial has been aired from time to time till these days.[4][5] The QTS commercial is often confused with another public service announcement (PSA) promoting quality services which was also fronted by Andy Lau. The PSA was filmed in 2002 by the Information Services Department.[6][7] There were 5 different versions all featuring rude vs. courteous shop assistants and drivers. Titled "Success Starts with Quality Service" (優質服務 致勝之道), the PSA was a huge success as one of Lau's lines, "Service like this just isn't good enough in today's standard"(今時今日咁嘅服務態度未夠架) has become a popular Hong Konger slang used to describe a poor service or a bad tempered person. Simply by presenting his/her travel document and a copy of QTS promotional leaflet at a participating QTS merchant, visitor could enjoy special privileges ranging from exclusive discount to small gift (e.g. a free silk tee for purchasing a suit at a custom tailor). In addition to displaying the QTS gold and black sign, participating QTS merchants would also display the red VIP Offers sign as recognition. The VIP Offers programme was discontinued on 31 Dec 2008.
No.5 subway
The Hong Kong Tourism Board (HKTB) (Traditional Chinese: 香港旅遊發展局) is a Government-subvented body founded in 2001. The Board replaced the Hong Kong Tourist Association (HKTA) (Traditional Chinese: 香港旅遊協會) established in 1957. It has 15 branch offices and 5 representative offices around the world, and its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong, and consolidate the city's position as a desired destination. In fulfilling this, it works with the Government, travel industry and other partners to market and promote Hong Kong worldwide, improve the range and quality of visitor facilities and tourism service standards, and enhance the experiences of visitors once they have arrived. Launched in November 1999, the Quality Tourism Services (QTS) Scheme (Traditional Chinese: 優質旅遊服務) is an accreditation programme aimed at promoting service excellence among local businesses and assisting customers to identify quality service providers. To qualify, merchant must fulfill stringent criteria and undergo annual assessment. All accredited merchants must display the gold and black QTS sign on their shop windows for recognition. Initially, shops and restaurants were the only 2 categories covered by the QTS scheme. The scheme was extended to visitor accommodations and hair salons in November 2006 and March 2010 respectively. As at March 2010, over 7,200 merchant outlets have been accredited under the QTS scheme.[1] The QTS scheme is one of the most successful consumer protection programmes in Hong Kong. The Intellectual Property Department reported in 2008 that 4,700 outlets had joined its "No Fakes Pledge" – another well-known consumer protection programme in the territory.[2] After the launch of the QTS scheme, the use of membership badges bearing the iconic red junk logos of the former HKTA was discontinued in 2000. The HKTA membership badge was first introduced in 1965.[3] Starring famous Hong Kong actor/singer/producer Andy Lau, the 2003 commercial was inspired by Lau's 2002 blockbuster movie Infernal Affairs – a movie about an undercover cop and a bad cop working for the triads. The core message of the commercial is shops selling genuine goods and providing high standard service should set themselves apart from dishonest merchants by getting the QTS accreditation. The commercial has been aired from time to time till these days.[4][5] The QTS commercial is often confused with another public service announcement (PSA) promoting quality services which was also fronted by Andy Lau. The PSA was filmed in 2002 by the Information Services Department.[6][7] There were 5 different versions all featuring rude vs. courteous shop assistants and drivers. Titled "Success Starts with Quality Service" (優質服務 致勝之道), the PSA was a huge success as one of Lau's lines, "Service like this just isn't good enough in today's standard"(今時今日咁嘅服務態度未夠架) has become a popular Hong Konger slang used to describe a poor service or a bad tempered person. Simply by presenting his/her travel document and a copy of QTS promotional leaflet at a participating QTS merchant, visitor could enjoy special privileges ranging from exclusive discount to small gift (e.g. a free silk tee for purchasing a suit at a custom tailor). In addition to displaying the QTS gold and black sign, participating QTS merchants would also display the red VIP Offers sign as recognition. The VIP Offers programme was discontinued on 31 Dec 2008.
No.5 subway
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