Malaysians escape the heat to Sapporo for year-end holidays

KUALA LUMPUR, Malaysia, Nov. 28, 2017 /PRNewswire/ -- Comparing agoda booking data for December 2015 against December 2016, Sapporo (Japan) has been identified as the most popular up-and-coming destination of choice for Malaysian travelers.

Malaysians escape the heat to Sapporo for year-end holidays

Sapporo December bookings experienced a rapid growth of 145% amongst Malaysians.

Famous for its high quality seafood, Sapporo is a foodie's paradise for the 73% of Malaysian millennial travelers who chose food and dining as one of their preferred travel experiences in the agoda Travel & Tech Study. Pair this with an epic ski season, and it's easy to see why this winter wonderland is becoming more popular with Malaysians looking to escape the heat and hit the slopes.

Besides the local favourites, other up-and-coming destinations amongst Malaysian travelers for year-end holidays include Japan's Sapporo, Taiwan's Taichung, Nantou and Taipei and the United Kingdom's London.

Andrew Edwards, Global Director for Brand and Communications at agoda, comments: "Travelers from Malaysia want variety when they're abroad, so there are a diverse group of destinations emerging as year-end holiday hot spots."

"Taiwan and Japan are two of the most unique places in the world, boasting a hybrid of ultramodern and vibrant capital cities paired with historic and scenic landscapes. The growth of travel to these two countries has led to an increased focus at agoda on catering to these new travel experiences amongst South East Asian travelers."

Top 15 growing destinations for Malaysian travelers (Dec 2015 vs. Dec 2016)

About the research

The agoda Travel & Tech study was carried out on more than 16,000 respondents across 15 countries during the period of February to April 2017. Top growing destinations are based on highest YOY bookings growth, comparing the period of December 2015 and December 2016.

About agoda

agoda (Nasdaq: PCLN) is one of the world's fastest-growing online travel booking platforms.

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