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SINGAPORE, April 13, 2018 /PRNewswire/ -- Lazada, the number-one shopping and selling destination in Southeast Asia, is bringing the popular online shopping experience to the mall, offering shoppers flash deals and giveaways worth up to $120,000.

Lazada 6 Birthday Surprise Box
Lazada 6 Birthday Surprise Box


In a one-of-its-kind online-to-offline (O2O) event at Plaza Singapura, Lazada is partnering 20 global brands and local sellers to broaden its engagement with Singapore shoppers.

The two-day event, which kicks off Lazada's 6th Birthday celebrations, features exciting booth activities, 16 on-stage performances, and 6,000 giveaways to dazzle and engage visitors of all ages. The celebrations will culminate in a sale that starts on 24th April on Lazada.SG.

Global brands like Benefit and Shiseido, along with local small-medium enterprises (SMEs) like Nutrition Depot and The Liquor Shop will come together to offer a plethora of activities like complimentary makeovers, free-flow sampling of drinks, and exciting games with great prizes, to name a few.

The move is part of Lazada's efforts to broaden its engagement with Singapore shoppers, particularly in the offline space. By partnering with 20 of Singapore's favourite brands and local sellers, it caters to their varying shopping needs and preferences.

To inject more fun into the shopping experience, Lazada will unveil their new "Shakin' Deals", an in-app game on the final day of the event that allows shoppers to win vouchers of up to $120. At 12pm and 9pm on 15th April, shoppers can log in to their Lazada app and shake their phones for a chance to win these vouchers.

The game will be available until 23rd April and registered users can access the vouchers in their personal Lazada Wallet, to check out on 24th April.

"According to a recent study, 78% of Singapore's internet traffic is on mobile devices[1]. We see similar increases in our app usage, and have introduced initiatives like Shakin' Deals this Birthday Sale to engage the mobile shopper," said Mr. Alexis Lanternier, Chief Executive Officer and Head of New Retail, Lazada Singapore.

Of the many brands represented, five of them are CapitaLand tenants: Laneige, Etude House, Triumph, Mamonde, and TK Foto.

Teresa Teow, Head of Retail Management, Singapore, CapitaLand Retail, said: "Under our partnership with Lazada, we have launched the CapitaLand Official Store on CapitaStar members can opt to pick up their online purchases at any of the 12 click and collect lounges in CapitaLand malls and earn attractive STAR$® in the process. We are delighted that Lazada has chosen Plaza Singapore for its first O2O event, which underscores the popularity of our malls with high footfall and convenient locations.  We look forward to working closely with Lazada to identify new ways to enhance the omnichannel retail experience for shoppers in Singapore."

Mr. Erich Wang, founder of The Liquor Shop, is looking forward to introduce popular alcoholic beverages from western countries to Singapore. Alongside Fireball, a Canadian Cinnamon Whiskey that is now more popular than Jagermeister in Europe and the United States, he will be offering free samples of a beer he personally concocted -- Alpha Beer.

"Because of Singapore's hot and humid weather, I crafted Alpha Beer, a light and refreshing beverage that Singaporeans can enjoy at an affordable price. This pop-up event at Plaza Singapura organised by Lazada is the perfect opportunity to reach out to customers and let them sample it," said Wang.

Lazada's pop-up event is from 13th to 15th April at the Plaza Singapura Atrium, while the online Birthday Sale starts on 24th April.

Event Highlights

  • Free professional makeovers, skin consultations, and hand massages by established beauty brands like Mamonde, L'Oreal and Origins
  • Product demonstrations, food and wine tasting
  • Interactive and fun games with prizes to be won
  • Fitness talks by Nutrition Depot, cooking demonstrations by Philips featuring celebrity chef Bob and entertainment by Happy Ever Laughter featuring comedian duo Selena Tan and Sharul Channa
  • Flash deals all-day long
  • Surprise boxes on sale (Buy the $29 one and get > $100 worth of products inside. Buy the $49 one and get > $200 worth of products inside)
  • 6,000 freebies up for grabs, worth more than $120,000
  • Grab a gift in the Super Surprise Box (*Spend $25 in a single receipt in Plaza Singapura or Lazada to qualify)

Event Details

13th to 15th April 2018, 11am-9pm daily
Plaza Singapura Level 1 Atrium
68 Orchard Road, Singapore 238839

[1] Digital in 2018 in Southeast Asia, by We Are Social and Hootsuite.

About Lazada

Lazada is the number one online shopping & selling destination in Southeast Asia -- present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. Lazada offers an excellent customer experience through a wide network of logistics partners and its own first- and last-mile delivery arm. 

Media Contact:

Joel Chan
Lazada Singapore / +65 9648 6978

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