Reggae Sumfest is the largest concert festival in Jamaica, taking place each year in mid-July in Montego Bay. Sumfest, started in 1993, is officially sponsored by Red Stripe.

It often attracts young crowds, and features a variety of Jamaican reggae artists such as Damian "Junior Gong" Marley and Stephen Marley, The Mighty Diamonds, Toots & the Maytals, Beres Hammond, Tony Rebel, Andy Vernon, Frankie Paul, and Freddie McGregor, dancehall stars like Vybz Kartel, Popcaan, Tommy Lee Sparta, Beenie Man, Bounty Killer, Elephant Man, Capleton, and Lady Saw as well as international artists including 50 Cent, Rihanna and Usher.

As is customary, Reggae Sumfest kicks off on Sunday with the Sumfest Beach Party held at the Aquasol Theme Park located on the Walter Fletcher Beach Complex; the All White Party (dress code) held on Tuesday at Pier 1 On the Waterfront follow by three nights of electrifying live performances beginning with Dancehall Night on Thursday(Dancehall), International Night 1 on Friday, and ending with International Night 2 on Saturday at the Catherine Hall Entertainment Complex.