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Seoul, South Korea, Sept. 3, 2018 /PRNewswire/ -- Global beauty trade fair 'InterCHARM BEAUTY EXPO KOREA' will run its 16th edition from October 4 to 6 at Coex in Seoul.


InterCHARM BEAUTY EXPO KOREA, organized by SeoulMESSE International and Reed K. Fairs Ltd., is the perfect platform for cosmetics market players from all over the world that is certified by the Ministry of Trade, Industry and Energy.

As the global status of K-beauty increases, beginning from last year, Beauty Expo Korea has been enlarged in scale with the help of InterCHARM, the largest cosmetics exhibition in Eastern Europe organized by Reed Exhibitions, the world's largest exhibition group. InterCHARM BEAUTY EXPO KOREA provide opportunities for Korean beauty and cosmetics manufacturers, sales and businesses to enter not only the Asian market, but also the Russian and European markets.

Last year, many visitors from 18 countries including China, Russia and Europe and about 330 industry professionals participated in the event. The expo curtain fell with great interest and the biggest scale ever with about 2,000 international buyers and about 30,000 attendees.

There will be 600 booths at the show this year. The exhibiting product and service categories are expected to expand the size of the exhibition to about 400 companies (products including skincare, hair, make-up, beauty services) and consist of cosmetics including subsidiary materials, products and devices for professional beauty salons (hair, aesthetic, spa), home care products and devices, nail care products, accessories. Participants can experience not only products for retail but B2B as well.

As more than 2,000 international buyers visit each year with the aim of more than 60% of the visitors to find a new business line and partners, 2018 InterCHARM BEAUTY EXPO KOREA features practical programs to improve exhibitors' marketing performance. Also, the exhibition will actively support international companies and buyers by utilizing the networks of 50 countries owned by Reed and InterCHARM's Russian and Eastern European networks.

In order to increase the matching efficiency and practical contract success between buyers and exhibitors, InterCHARM BEAUTY EXPO KOREA will run the professional online match-making program 'Biz Connect' and plans to conduct effective field consultation between pre-registered buyers and participants to maximize performance.

As large overseas retailers such as L'etoile (Russia), Watsons (Hong Kong), Cosmed (Taiwan), Sasa (Hong Kong) are scheduled to visit, it will provide good opportunities to find a new market for exhibitors who are looking for entry into the global market.

In addition, the exhibition will hold various beauty marketing seminars on the global beauty market trend and global market advance in China, Russia and Europe on the opening day to 5th. Furthermore, the INNOCOS Summit will also be held during the expo, inviting global figures from the beauty industry as speakers to introduce the latest trends including targeting the global market, marketing, and product development.

Wonho Koo, Exhibition Director of InterCHARM BEAUTY EXPO KOREA, commented: "InterCHARM Beauty Expo Korea places a higher priority on promoting the excellence of the K-beauty and supporting market advance of the nation's small sized, hidden beauty companies. We'll do our best to ensure that both participating companies and buyers achieve good results."

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About the Organizers

SeoulMesse International Co., Ltd. was established in 2002 as a Trade Fair organizer and hosted more than 10 industry exhibitions every year including Beauty Expo Korea, Seoul Auto Salon, and Electric PowerTech etc. SeoulMESSE has been making a total cosmetics and beauty exhibition for the last 16 years and awarded by the government by its recognition of the contribution to the development of the trade exhibition industry in 2015.

Reed K. Fairs Ltd. Exhibitions is a joint venture between Reed Exhibitions, the world's leading exhibition company and K.Fairs Co., Ltd., Korea's leading exhibition organizer. Reed Exhibition is a subsidiary of Reed Elsevier Group, a publishing and media group, headquarter located in the United Kingdom, with 54 offices in 24 countries and approximately 3,800 employees. It is a global representative exhibition organizer that hosts over 500 professional exhibitions annually in over 39 countries.

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