TCEB Exceeds Q1-Q3/2016 Digital MICE Target

Brings Together International Bloggers to Help Promote "Spice Up Your Business Agenda" Campaign

Bangkok, Sept. 9, 2016 /PRNewswire/ -- The Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, today announced the performance of its Digital MICE initiatives exceeded the bureau's online perception target in the first three quarters of the 2016 fiscal year. By furthering the Spice Up Your Business Agenda 2016 campaign, TCEB organized a Bloggers Familiarization Trip, giving 10 major bloggers from five countries the chance to experience Thailand as a premiere MICE destination in Asia. To stimulate domestic market during the last quarter of 2016 fiscal year, TCEB also launched the Meet in the Village domestic online marketing campaign, and the Digital MICE Awards 2016.

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