News She is already one of the finest women sprinters to have graced the Olympic Games, and in Rio de Janeiro next year, Shelly-Ann Fraser-Pryce could etch her name into history as one of the true greats of athletics The 28-year-old Jamaican, known as the Pocket Rocket, will seek to become the first woman to win three 100m gold medals at the Olympic Games As she prepared for her attempt to complete the same feat in world championships – at the IAAF worlds that begin in Beijing on Saturday (22 August) – Fraser-Pryce told rio2016 com that she is determined to stay out in front in Rio “I feel mixed emotions when I remember my first Olympics (Beijing 2008),” Fraser-Pryce said “I was not among the favourites to even win a medal there and yet I won the gold Then at the London Olympics in 2012, as defending champion, there were great expectations of me and I was still able to win the 100m gold medal For the Rio 2016 Games, I hope that everything will be good and golden for me ”Apart from being a two-time Olympic champion in the 100m, Fraser-Pryce also won silver medals in the 200m and 4x100m relay at London 2012 – events that, together, lasted little more than 30 seconds for her She looks set to compete in these three events in Rio, having already achieved the qualification standards in the 100m and 200m, while the Jamaican 4x100m team has booked its place in Brazil So often in the shadow of her compatriot Usain Bolt, who in Rio will seek to become the first man to win three 100m Olympic titles, Fraser-Pryce is an all together quieter – and smaller – presence Standing just 1 53m tall, she does not have a problem with her nickname “I like being called Pocket Rocket,” she said “It describes my running style well I credit Hubert Lawrence, a Jamaican sports announcer and commentator, with being the first to publicly use the term ‘Pocket Rocket’ to describe me He did so in 2008, the year I won my first Olympic gold medal in the 100m ”In fact, she likes the name so much that she has used it for the non-profit organisation she has set up off the track The Pocket Rocket Foundation seeks to spread Olympic ideals and looks to fund the studies of promising young athletes who struggle to afford school fees, as she did growing up Speaking at the foundation’s inauguration, Fraser-Pryce said: “There is no rule that says that you have to sacrifice your academic studies for sports or that if you are good at sports you won’t do well at academic studies When I was growing up, I got a lot of help from people who encouraged me, who believed that I had the potential to achieve great things both academically and athletically And it made the difference ” Fraser-Pryce is famous for her colourful style and has a beauty salon in Kingston, Jamaica (Photo: Cameron Spencer/Getty Images) A sprinter and businesswoman, Fraser-Pryce has many talents – and more than one nickname too Some of her colleagues call her ‘Medusa’ and not just because she leaves her adversaries petrified in her wake “When I first joined the MVP Track & FIeld Club in late 2006, my hairstyle was quite wild and some of my team mates thought I was a little crazy so they called me Medusa,” she said “Only my team-mates use that nickname for me ”Her ‘wild’ style helped her become a successful businesswoman off the track Fraser-Pryce is the owner of a beauty parlour in Kingston, the Jamaican capital – and guarantees that her salon’s makeovers are just as impressive as her sprinting “I love experimenting with hair and that’s why I established the hair salon And it’s got the seal of approval from other world-class athletes, like Kaliese Spencer and Christine Day,” she said, referring to her Jamaican team-mates On or off the track, Shelly-Ann Fraser-Pryce promises to turn heads at the Rio 2016 Games