News Social media users showed their excitement for the Rio 2016 Olympic Games during last week's one year to go celebrations, with 6 7 million people reached by tweets using the hashtags #Falta1Ano (Portuguese), #1YearToGo (English) and #Falta1Año (Spanish) and more than 30,000 mentions on Twitter, just on 5 August People from all walks of life were involved – fans, athletes, National Olympic Committees, International Sports Federations, sponsors, celebrities, the International Olympic Commite (IOC) – from all corners of the world #1YearToGo was a ‘trending topic’ in some of the most connected countries on the planet, such as the USA, Great Britain, Australia, the Netherlands and, of course, Brazil The result was a rise of 17 per cent across the official Rio 2016 social media channels, which passed a total of two million fans Only on Twitter in Spanish, for example, the rise was 15,000 per cent compared to the previous week Today on the @TODAYshow: Celebrate #1YearToGo on the plaza with #TeamUSA athletes! #RoadToRio pic com/ItpSWVrpHS— U S Olympic Team (@TeamUSA) August 5, 2015 One year to go! #rio2016 #1YearToGo pic com/jNMLKwZXqE— Olympics (@Olympics) August 5, 2015 The Twitter profiles of the US Olympic Committee and IOC used the hashtag #1YearToGo (Photos: Twitter) The multi-channel strategy was developed to achieve the following aims: create content that would enage the public, increase the number of fans on Rio 2016’s digital channels and make the most of innovative tools Rio 2016 is present on Facebook, LinkedIn, YouTube, Instagram, Google+ and Twitter in English, Portuguese and Spanish Log on, get involved and warm up for the first Olympic and Paralympic Games in South America!#1YearToGo #Rio2016 pic com/zYmGQiCg6P— Usain St Leo Bolt (@usainbolt) August 5, 2015 O Rio está de coração e braços abertos esperando pelo mundo Junte-se à gente: use a hashtag #Falta1Ano pic com/ygGiPiZCU5— Rio 2016 (@Rio2016) August 5, 2015 Of course, Christ the Redeemer played a lead role in the celebrations (Photos: Twitter) Check out this selection of some of the best tweets from around the world:#Falta1ano !function(d,s,id){var js,fjs=d getElementsByTagName(s)[0],p=/^http:/ test(d location)?'http':'https';if(!d getElementById(id)){js=d createElement(s);js id=id;js src=p+"://platform com/widgets js";fjs parentNode insertBefore(js,fjs);}}(document,"script","twitter-wjs"); |